Paula Thiel /Peace and Profits

More Customers.
More Sales.
Less Stress.

Finally, a simple path to a Boutique that’s both profitable and peaceful.

Peace & Profits is the membership for boutique owners ready to double their average sale, sell out events, create steady foot traffic, work less hours and even attract brand deals…without relying on followers or social media.

I am going to help you

Sell so much clothing you’ll stop caring how many followers you have.

Dear boutique owner,

You are so creative. So brave.

You opened a business and against all odds turned it into something beautiful with your own hands and heart.

You built a space where women walk in feeling tired or unsure…and walk out feeling confident again.

This is not a small thing. This is loving, kind, beautiful work.

You do it while pushing against more invisible weight than people realize.

You show up when doubt tells you you’re bad at this. 

You show up with a baby on your hip, after a night you barely slept, or on weeks you didn’t pay yourself a dime.

I admire that. I honor that.

And I also want to help change that for you.

Are you ready to make a change in your boutique business?

What I DON'T Believe:

I don’t believe you should have to work 50–60 hours a week to keep your doors open.

I don’t believe “work/life balance” should be an inside joke.

I don’t believe coffee and adrenaline should be the only thing keeping you upright.

I will NEVER ask you to work harder or longer hours.

I’m obsessed with teaching boutique owners the real solutions that let you work fewer hours and make more money.

A LOT more money. 

Because time, experience, and full commitment have taught me this one unchanging truth. 

The secret ingredient to making more money is working less, not more. End of sentence. 

When your clothes aren’t selling…it’s frustrating, discouraging and it makes you question your existence.

You start wondering:

“Am I doing something wrong?”

“Do I need different things to sell?”

“Should I discount? Redo the displays?”

“Why is that one boutique on Instagram blowing up while I can’t even count on Saturday sales?”

Let me tell you the truth the glittery internet won’t:

Every six- and seven-figure boutique earner I know makes 100% of that money OFFline.

YOU ARE NOT FAILING!

(read that again)

You’ve simply been handed the wrong idea of what actually works.

So what if I taught you what does work quietly, consistently, and in real life?

Here's how I guide real boutique owners to six figures:

  1. Small, intentional adjustments to what you’re already doing that increase average ticket, repeat buyers, and steady foot traffic.

  2. Cut out anything that will never make you money anyway.

That's it.

No giant overhauls.

No magic algorithm hacks. 

No posting.

Just simple, in-store shifts that make women want to buy all the clothes from you, over and over again.

And I’d love to show you exactly how.

What you get when you join Peace and Profits

2 Monthly Masterclasses

Short teachings (under 30 minutes) with exercises to help you get more customers and work less hours.

Mindset and Emotional Mastery

Identify and overcome your personal roadblocks including fear, doubt and self sabotage so you can build on a solid internal foundation.

The 7 Principles of Peace and Profit

A proven, time tested system that transforms ANY business into a wildly successful, worry free one. 

Accountability check-ins and Q & A

Get direct, practical answers from someone with 15+ years of business building experience, mentorship from millionaires, and unwavering belief in your success.

Now Includes

Access to ALL the previous trainings and The Boutique Owner's Guide to Selling ALL the Things

So excited to share everything I know in the Peace & Profits Membership. See you soon!

What are the 7 Principles of Peace & Profits?

1. Know who you are

Understanding your unique and unchanging identity brings unmatched transformation into every area of your life.

2. Write the vision

Get super clear and confident on your dream and map out the steps to get there.

3. Rest is success

Why working less is the only way to make more and how to apply this lower your daily stresses.

4. Listen

Trusting yourself and that inner voice to lead you is the only way you can walk out a dream.

5. Love one another

Seeing and serving others creates connection, meaning, growth and profits.

6. Believe

You create what you believe.  Let’s reset your focus onto your ideal business and move toward it in courage.

7. Walk it out.

Once you learn the principles, you’ll naturally know the necessary action steps to take and you’ll feel confident to take them.

💛 Some Client Love 💛

Uni, Lit Decor and Design

 “I feel so seen. Paula helped me deal with a block in one of my personal relationships and the very next day I had an $8000 sale in my store. This works! Maybe I should have done this sooner”

Miranda Burton, Red Brick Boutique

"Every time I talk with her she makes me feel inspired, motivated, like I can move mountains and that I am the most unique person in this entire world. Everything she says is said with purpose and is 100% genuine. If she didn't mean it, she wouldn't say it. Knowing what she did to build her store, I have so much respect for her."

Leah Davis, Coach to Massage Therapists

“Paula has helped me see I was believing a lie that ‘my business is a waste of time and I'm not even good at social media’. Those thoughts were making my work a lot harder than it needs to be. Now I'm choosing to believe that my family and I are worthy of my time investment and that I am worthy to have my voice heard on social media. This is really powerful work.”

Membership Options

Experience an "I should have done this way sooner" moment.

Hi , I'm Paula. I love helping entrepreneurs make more money and work less hours.

For 10 years, I ran a brick-and-mortar boutique that became surprisingly successful in a town of 500 people. After that, I was trained by millionaire mentors to coach business owners toward the kind of success most only dream about.

But I didn’t start out confident. I spent enough sleepless nights stressing over slow sales and doubting whether I could ever make this work. Eventually, I hit a moment of “Oh wow! This is the business (and life) I always dreamed of having.” Not by doing what was popular, but by staying true to myself and deeply honoring my customers as the life of my business.

I know you can build a business that exceeds even your biggest expectations. And you sure don’t have to do it alone.

Frequently Asked Questions

I'd love to get you whatever you need to make a great decision. So lmk if there's anything else you're wondering if it's not covered here. 💖 Paula

Who is Peace & Profits Community for?

Anyone! Whether you're selling home made cupcakes to your pre-school mom friends or home design services to high end clients, I love what you do and I can support you.

Brick and Mortar store? I've been there and I understand the unique challenges of a physical location.

Online sales? Yeah, let's sell more online then!

Will it work for my business?

In order for this to work.... I need some things from you.

  1. I need you to follow through on what I teach and practice the methods I show you.

  2. You will need to have patience with yourself as you learn these new and vital skills.

If you can commit to those two things then this system will absolutely work for you.

And if it doesn't or it isn't a good fit, when you choose the monthly membership, you can cancel anytime. The annual membership is a one year commitment, no exceptions.

But please expect that these results take time. Take as much time as you personally need to make the changes so you can see your profits grow.

How long before I see results?

I have seen my clients experience a fast increase in bottom line and decrease in overall stress within the first few months as we deal with the top, pressing issues. Like price increases, budget cuts, strategic time focusing and other small, quick logistical changes. By the way, if you want to see some quick changes for yourself now I have a free class you can go through here: https://paulathiel.podia.com/work-less-get-paid-more

Can I cancel at any time?

Yes. In the Monthly Membership option, you can cancel anytime before your next month's renewal.

If you choose the Annual Plan, that is a one year commitment and is never refunded. Why? Because when you make that commitment, there absolutely will be challenges and mental barriers. I see it all the time, but the people who choose to push through experience total transformation of their profits, their overall peace and their happiness. Because we balance out the business with what you want in your everyday life.

Why a membership model?

Because it’s honest. Change doesn’t happen in a 6-week program and that puts waaaay too much pressure on you to move heck fast.  Plus after it’s over you are alone and disconnected again.  Peace and Profits is designed to give you ongoing support, encouragement, and accountability—all in a community that truly understands and believes in you.

Have a question you don't see answered in the FAQs?

Let's make sure you feel confident in joining The Peace & Profits Membership. Please reach out with any questions you have and we will be happy to answer.